I was frustrated because I couldn’t quite capture what I did. I wanted my website to represent what I uniquely do in the area of listening. The Illuminated team really listened and asked questions as to what made me different, taking my message from bland to unique! Illuminated developed a great website with sound messaging.
— Laura Janusik, Listening to Change
Your brand is the face of your business. As a business owner, you count on it to make a positive first impression, as it shapes how ideal clients understand and think of your organization. But too often, organizations do business with branding that hurts more than it...
The time has come to double down on your marketing. You have ambitious goals, and your marketing needs to do more heavy lifting to achieve them. So, it’s time to make your next marketing move, but what changes should you make? Do you do more of the same marketing...
Here at Illuminated, we live and breathe StoryBrand. It’s the messaging framework and foundation we leverage to create content for clients or ourselves, whether it’s developing brand messaging, writing website copy, or crafting marketing content for newsletters,...